I've been a spokesperson informally for Hilo Hatties previously, and because I have such a wonderful relationship with a unique brand of people, I've done their Mahalo Parties for years...where they brought in different parts of the tourist industry and given them discounts either to showcase the Hilo Hattie brand to them, or just their way of saying "Mahalo" for all the business these segments of the tourism business has brought Hilo Hattie.

They were once the showcase of jokes of the kind of clothing that were bad examples of tourist fashion; with the whole family wearing what they thought was "Aloha" wear, with the bright orange looks that the whole family would wear; the kind that you would gift to that Uncle somewhere in the continental United States...the Uncle that you didn't exactly care for.

These days, it's much different. In the fashions that Hilo Hattie carries now, it's whole local families showing up to the lu'au in Hilo Hatties Fashions. From the boardroom and the CEO in the Financial District of downtown Honolulu, to someone from the west side headed to Kapolei to go to the new stores; From someone going neighbor islands on a Hawaiian Airlines flight to dinner out on the North Shore. It's the fashions of now, of a contemporary Hawaii.

If you still wanted to find fashions for that Uncle in the Continental United States, you could find something at Hilo Hatties...but this time, all your Uncles might be asking for theirs too.

http://www.hilohatties.com